March 11, 2024
We have embarked on an exciting journey with dm (drogerie markt) to bring sustainable shopping to more German stores. Fifteen dm stores across Lower Saxony, North Rhine-Westphalia, and Hesse are pioneering a new way to shop with MIWA refill stations.
Modules offer a variety of bio-quality loose food items like rice, cereals and nuts, dispensed digitally in eco-friendly fashion.
For the first time in dm's history, customers will purchase products by weight, using either reusable containers provided in-store or their own. This innovative system, featuring 12 different food products, is designed to be intuitive: customers weigh their containers, choose the product on a screen, and dispense their selection with ease. As they shop, smart data tracking ensures a seamless integration into existing retail logistics.
Each MIWA capsule can prevent up to 2,000 disposable packages from entering the waste stream. The launch is supported by a robust dm marketing campaign across multiple channels, including postcards and digital platforms, ensuring customers are well-informed and ready to participate.
You can find the complete list of dm stores, where you can try out shopping from MIWA, on the Where to shop page.