MIWA partners with dm to launch Refill Revolution in Germany
March 11, 2024
We have embarked on an exciting journey with dm (drogerie markt) to bring sustainable shopping to more German stores. Fifteen dm stores across Lower Saxony, North Rhine-Westphalia, and Hesse are pioneering a new way to shop with MIWA refill stations.
Modules offer a variety of bio-quality loose food items like rice, cereals and nuts, dispensed digitally in eco-friendly fashion.
For the first time in dm's history, customers will purchase products by weight, using either reusable containers provided in-store or their own. This innovative system, featuring 12 different food products, is designed to be intuitive: customers weigh their containers, choose the product on a screen, and dispense their selection with ease. As they shop, smart data tracking ensures a seamless integration into existing retail logistics.
Each MIWA capsule can prevent up to 2,000 disposable packages from entering the waste stream. The launch is supported by a robust dm marketing campaign across multiple channels, including postcards and digital platforms, ensuring customers are well-informed and ready to participate.
You can find the complete list of dm stores, where you can try out shopping from MIWA, on the Where to shop page.
