Pure life
Sustainable shopping of the highest standard.
That’s Pure shopping.
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Pure nature
Let’s stop the waste before it happens.
That’s Pure shopping.
Pure comfort
Smart technology for a convenient shopping experience.
That’s Pure shopping.
Pure sense
Buy food, not packaging!
That’s Pure shopping.
Easy shopping experience
Capsule is placed in the shelf
Take a MIWA cup
Dispenser detects MIWA cup
Pour on your demand
Pay & Enjoy
How it works
Reusable capsule
The transport capsule is a 12 liter reusable container that circulates constantly among the manufacturer, the store, and the washing center. After getting filled, it carries detailed information about the product inside and it protects its freshness throughout the distribution. Inside the capsule, a thin single-use pouch ensures the hygienic protection of the food. The pouch is easily recyclable and we fully control its reprocessing, so that no material gets unnecessarily wasted.
Modular shelf
Our smart modular shelf is designed both for smooth in-store operation and convenient shopping. The store staff simply takes the capsules already filled from the producer and installs them into the shelf. The smart valves calibrate automatically and that's it: Let‘s shop! Just pour as much as you need by the repeated pushing of the valve. In the meantime, the real-time data flow to the information system and the retailer can continuously track the stock.
MIWA cup
Imagine a smart food container that communicates with dispensers and the cash-desk system, so you do not need to tare it or scan labels. This is the MIWA cup! You simply buy it at the retailer, register it and then use it for your waste-free shopping. At the end of its life span you can return it and we take care of the controlled recycling of the cup.
Shopper app
With the MIWA app, you can not only conveniently order and pay for your purchase. You can also easily view the information about the producer, expiration date, or allergen content. The app also gives you some cooking tips and it allows you to track the amount of packaging waste you have already avoided!
Information system
The information system is the backbone of our technology. It enables us to maintain full control over the movement of the materials and to responsibly organize its reuse. Through advanced monitoring and reporting, it brings efficiency into logistics and store operation. And what's most important – it strongly contributes to your comfortable shopping experience.
MIWA is a complete business ecosystem for smart reusable packaging – an ecosystem based on a clean and effective way of selling goods while minimizing packaging waste.
Explore further
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Get in touch with us and let’s create the change together!
Find MIWA
These are the places where you can find MIWA now. We‘ll keep you upadated about our progress!
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