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Who we are

We are a Czech company that decided to make the waste-free shopping a “new normal” by helping it make its way into the regular shops and supermarkets.

Every year, the plastic packaging waste in the amount of approximately 16 million tons is generated in the EU while only 30% gets recycled. Today, it is clear that recycling alone is no longer enough. Stopping the waste before it happens is what makes more sense to us. We are MIWA – MInimum WAste.

What we do

We have created a circular system of reusable capsules, which, by using smart technology, are well adaptable for today’s logistics and fit the logistic and hygienic standards of today’s supermarket chains. A system that finally brings Pure shopping without single-use packaging to your fingertips.

Watch the video

Buy food, not packaging

Since 2014, MIWA has been developing smart solutions that help consumers, retailers and producers overcome barriers in pre-cycling methods adoption.

Our mission is to make waste-free shopping a new standard. Why? Because we believe that only a solution applicable to a wide range of retailers can make a true impact on the environment.


Ellen MacArthur FoundationThe World Economic ForumEuropean CommissionUN Environment ProgrammeE.ON Energy GlobeMinistry of the Environment of the Czech RepublicCzechCrunchiDNES.czIHNED.czBusinessInfo.cz


Petr Báča
Founder & CEO

Mirek Lizec
Executive Director

Ivana Sobolíková
Impact, Investor Relations & Finance Director

Mirek Pavelka
Logistics & Operations Director

Václav Čapek

Lucie Bočková
People & Communication Director

Petr Ungerman
Product Development Manager

Michal Turna
Digital Platform Manager

Vladislav Jiroušek
Finance Manager

Petr Sobotka
Operations Manager

Marek Smejkal
Service and Implementation Manager

Jan Bodlák
Service & Implementation Manager

Filip Streit
Chief Hardware Designer

Petra Hurychová
Development Department Manager

Zuzana Vörösová
Head of Project and Account Management

Jiří Lelek
Minimum Waste Manager

Barbora Váchová
Junior Finance Specialist

Kateřina Myšková
Procurement Specialist

Richard Hrubý
Service Specialist

Jan Hubert Pavelka
Service Specialist

Ilias Huiskens
Service Specialist NL

Vladimír Piše

Olena Koval
Cleaning Centre Assistant

Martin Kulhánek
HW Designer

Martin Řehák
HW Designer

Bohumil Šimek
HW Designer

Tomáš Kejmar
Product Development Manager

Patrik Horčičák
SW Developer

Vladislav Bagnyuk
SW Developer

Michal Altmann
Technology Manager

Eva Ničová
Marketing & Impact Specialist 

Hana Studeničová

Daniela Vašátková
Account & Project Manager

Jitka Hájková
Account & Project Manager

Marie Staňková
Account & Project Manager

Anna Antonini
Account & Project Manager

Šárka Andělová
Minimum Waste

Ondřej Štětka
Minimum Waste

Nikola Slavíčková
Office Manager

Internship Wanted
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