This makes more sense to us than just recycling. We’re a company with a dedication to turning reuse into the new normal by helping it make its way into regular shops and other points of sale.
MIWA stands for minimum waste. And we really mean it.
Dive into our story.
We stop waste before it happens.
The annual global packaging waste production is 141 million tons.*
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“In MIWA, we believe that the business success of reusable and refill packaging solutions is in efficient back end and attractive front end.”
Petr Báča, Founder & CEO
Benefits of MIWA
There are many. And these are just a few of them.
Full traceability
We have full control over all the processes, product quality, material, hygiene, safety and our impact data measurements.
Highest hygiene and safety standards
No direct manipulation with the product in store, no risk of cross-contamination and no more shortening of expiration dates.
Attractive and motivating shopping experience
You can motivate your customers with instant rewards for responsible behaviour and with rewards from brand loyalty programs.
Reliability
If you decide to partner up with MIWA, we’ll be happy to guide you through the process step by step and help you implement the system, so that all your operations run smoothly.
Impact
Compared to single-use packaging, MIWA's circular solution reduces the materials used by 90% and the emitted CO2 by 62%.
Service support
We’re here to help you with any questions and troubleshooting. If you need us, the MIWA team is just an email or a phone call away.
Our team
Hello, we are MIWA.
A bunch of highly skilled people
We’re a technology company with a broad mix of expertise in FMCG packaging design and innovation, retail operations and logistics, retail data and information systems or i.e. industrial product development. But above all else, MIWA is a group of passionate enthusiasts who like to think out of the box and push the envelope.
Management
Petr Báča
CEO & Founder
Mirek Lizec
Executive Director
Ivana Sobolíková
CFO & Impact
Mirek Pavelka
Chief Operations Officer
Václav Čapek
Chief Technology Officer
Our history
October
2023
2023
Entering Germany
MIWA is launched in REWE in Germany. Cooperation with dm-drogerie markt follows in March 2024.
May
2023
2023
A new generation of MIWA
Technology significantly is upgraded, portfolio of products is broadened thanks to the EIC Accelerator grant.
May
2022
2022
Technology Pioneers
World Economic Forum recognises MIWA among Technology Pioneers, a title previously obtained by companies like Google, Spotify or AirBnb.
April
2022
2022
Entering the Netherlands
MIWA is launched in Albert Heijn in the Netherlands. MIWA can be currently found in 5 stores.
January
2022
2022
EIC Accelerator grant assigned
In 2021, MIWA was the only Czech company to succeed in the European Innovation Council Accelerator tool, which supports start-ups and small and medium-sized enterprises with a big impact potential.
October
2021
2021
MIWA in Albert CZ
Based on the first pilot tests we launched our technology with Albert CZ, one of the largest Czech retailers.
October
2020
2020
Efficient Solution Label
Solar Impulse Foundation awards us with the Efficient Solution Label, a trademark focused on environment and profitability.
2019-
2020
2020
First commercial tests
The first MIWA prototype is tested with pilot partners like Nestlé, Google, Lavazza, P&G, Intermarché or Country Life.
2017
New Plastics Economy Innovation Prize
The Ellen MacArthur Foundation awarded MIWA for rethinking the plastics system and eliminating plastic packaging waste.
2017
MIWA officially launched
Founder Petr Báča wanted to stop packaging waste before it happens, to remove the barriers in waste reduction and to show that it can be done at a large scale.