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Who we are

We are a Czech company that decided to make the waste-free shopping a “new normal” by helping it make its way into the regular shops and supermarkets.

Every year, the plastic packaging waste in the amount of approximately 16 million tons is generated in the EU while only 30% gets recycled. Today, it is clear that recycling alone is no longer enough. Stopping the waste before it happens is what makes more sense to us. We are MIWA – MInimum WAste.

What we do

We have created a circular system of reusable capsules, which, by using smart technology, are well adaptable for today’s logistics and fit the logistic and hygienic standards of today’s supermarket chains. A system that finally brings Pure shopping without single-use packaging to your fingertips.

Watch the video

Buy food, not packaging

Since 2014, MIWA has been developing smart solutions that help consumers, retailers and producers overcome barriers in pre-cycling methods adoption.

Our mission is to make waste-free shopping a new standard. Why? Because we believe that only a solution applicable to a wide range of retailers can make a true impact on the environment.


Ellen MacArthur FoundationThe World Economic ForumEuropean CommissionUN Environment ProgrammeE.ON Energy GlobeMinistry of the Environment of the Czech RepublicCzechCrunchiDNES.czIHNED.czBusinessInfo.cz


Petr Báča
Founder & CEO

Mirek Lizec
Executive Director

Václav Čapek

Robert De Groot
Business Strategy

Hynek Balík
Product Support Manager

Ivana Sobolíková
Impact, Investor Relations & Finance Director

Marek Havrda
Impact Strategy

Filip Streit
Chief Hardware Designer

Martin Štosek
Hardware Designer

Franziska Stölzel
Account Director

Tomáš Kejmar
Product Development Manager

Eliška Zimová
Operations & Support Manager

Barbora Kafková
Minimum Waste Manager

Inga Berg
Account Manager

Mirek Pavelka
Logistics & Operations Director

Robbert van Tilborg
Sustainability & Impact Manager

Internship Wanted
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