A year in review: pioneering the future of sustainable retail and reusable packaging in 2023
December 21, 2023
As the sun sets on 2023, let's rewind and celebrate MIWA's leaps forward!
This year, we've launched a new generation of MIWA, expanding the portfolio of products available without single-use packaging and making sustainable shopping sleeker than ever.
Our journey into Germany saw our collaboration with REWE flourish, introducing MIWA to 11 stores—our most extensive rollout yet. Back in the Netherlands, two more Albert Heijn stores joined the waste-reducing revelry.
Our partnership portfolio sparkled with a new addition—global giant, Mars, piloting change with us and pilot testing MIWA for petfood products.
MIWA's voice echoed at Sustainable Packaging Summit in Amsterdam, Rock for People festival in Hradec Kralove, and thanks to umdasch The Store Makers, also at EuroShop in Düsseldorf.
In the policy corridors of Brussels, we contributed to crafting the Packaging and Packaging Waste Regulation, together with Nemec+Chvatal public affairs agency.
We also unveiled our new Packaging-as-a-Service, partnering with Dos Mundos roastery and Fair & Bio pražírna, to deliver coffee in reusable packaging.
Internally, we've checked off milestones, and there's a buzz for 2024—you can look forward to liquid-product solutions, self-service modules, and new partnerships.
Hats off to our team's dedication and our partners' trust. Here's to making 2024 another year of sustainable strides. Happy holidays from all of us at MIWA!
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