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Solutions already exists and MIWA draws a line in the sand to stop plastic pollution and waste.

A dreadful observation

Over the last 50 years, our plastic production skyrocketed to reach 311 million tonnes in 2014. That wouldn’t be a problem if the plastics were reused and integrated in a circular system that wouldn’t create any waste.

But the problem is that the plastics we use are present in every part of our everyday life. Who has never encountered plastic packaging nowadays? 86% of that plastic packaging is either incinerated, buried or ends up in our environment, against 2% that is re-implemented in the loop.

A new hope

The New Plastics Economy initiative launched by the Ellen MacArthur Foundation four years ago has rallied businesses, governments and organisations for a shared positive vision of a new circular economy, creating a global coalition of leaders with the power to prevent plastic pollution at the source. 

This common vision sets a minimum bar for the fight against plastic waste and pollution. It creates new targets to rethink the ways we use plastics and find solutions to keep them in a closed loop

At the heart of the Global Commitment, the vision of plastics never becoming waste is defined by six key points:

  • Elimination of problematic or unnecessary plastic packaging through redesign, innovation,
    and new delivery models is a priority
  • Reuse models are applied where relevant, reducing the need for single-use packaging
  • All plastic packaging is 100% reusable, recyclable, or compostable
  • All plastic packaging is reused, recycled, or composted in practice
  • The use of plastics is fully decoupled from the consumption of finite resources
  • All plastic packaging is free of hazardous chemicals, and the health, safety, and rights of all   
    people involved are respected

MIWA has committed to eradicate plastic waste and pollution, along with more than 250 organisations, including global companies, governments & cities, NGOs, academics and many more.

We are really proud to be a part of this international initiative instigated by the Ellen MacArthur Foundation’s New Plastics Economy and the UN Environment.

One year ago, we won the Innovation Prize in the « Circular Design » category at the Circular Design Challenge organized by Open Ideo & Ellen MacArthur Foundation. This opportunity opened many doors for MIWA, as we were launching the « Think Beyond Plastic » Innovation Hub. A huge boost for MIWA!

We couldn’t miss the chance to join this Global Commitment as our solution brings game-changing innovation for the new circular economy. MIWA has been developing its technology for 4 years now, based on circularity, including producers, retailers and customers in the loop.

Our ambition ?

Eliminate single-use packaging by offering a unique innovative technology, making packaging-free shopping comfortable and circularity the core of our concept, using smart, adaptable and waste-free distribution and retail solutions. 

In doing so, we want to inspire people to adopt pre-cycling habits and methods and to create new circular systems.

Solutions already exist and MIWA draws a line in the sand to stop plastic pollution and waste. We are proud to commit side by side with big players and we hope that this Global Commitment will inspire others to join the New Plastics Economy initiative and to create tomorrow’s circular economy.

« By 2050, there could be more plastic than fish in the ocean. We know that cleaning up the beaches is vital, but the real problem with plastic starts long before it reaches our oceans and beaches, and so must the solutions. 

The real question is not whether a world without plastic pollution is possible but what we will do together to make it happen. »

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