miwa manifesto

miwa manifesto

MIWA exists to develop and produce technological innovations that help consumers, retailers and producers overcome barriers in adopting pre-cycling methods.

Although re-cycling is crucial to the future of our planet, it still contributes to pollution. Re-cycled waste builds up and produces toxins when melted down.

Pre-cycling is stopping waste in its tracks. The power of decision is in your hands as you produce, sell or shop for products that avoid waste creation entirely. Consumers can opt for products with reduced or reusable packaging while producers and retailers incorporate these same principles into the goods they offer. Due to modern habits, all parties involved face challenges within this cycle.

MIWA exists to develop and produce technological innovations that help consumers, retailers and producers overcome barriers in adopting pre-cycling methods. Our focus centers on retail solutions which have direct influence on the behavior of both producers and consumers.

We exist to channel our knowledge and resources into raising awareness about pre-cycling so that it grows into the new social standard of behavior. After three years, we are ready. These three energetic years of research, development and investment towards our concept have finally led to MIWA’s introduction to the public. Continuous testing efforts allow us to solve most any technical detail we encounter and we will perfect our system over time. For now, we are ready to share our concept, technology and vision with the world.

Goals progress in tandem rather than step-by-step. This long-term focus allows for improvements on all fronts. MIWA’s expanding eco-system of producers, retailers and suppliers encourages networking within responsible business opportunities. We are simultaneously constructing our own retail formats that will serve as a continual test of our system and concept. This approach allows us to regularly inform the public and our partners of any progress within the project, developments in waste reduction, precycling and sustainable business.

Our goal is to change problematic approaches to waste generation and inspire a new train of thought. It’s the beginning of a tremendous and exciting journey for everyone.

Thank you for your support. MIWA Team.

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We've conducted three years of research, design and tests for our project, yet there is still room for improvement. Your opinions, remarks and critiques are important for us.

tell us what you think. your feedback matters.

tell us what you think. your feedback matters.

Here is a space for your suggestions.

How important are individual benefits of MIWA for you personally very important less important not important
Shopping for goods without wrappers, no waste in my home.
Purchasing only the amount I really need (to fit the recipe, a craving, just to try something new)
Saving time and money thanks to the convenient app. Prices exclude wrappers
Supporting regional business by connecting local producers, shops and customers.
Detailed information about goods, recipes, inspiration and user instructions.
Advantages of the app (shared shopping lists, shopping anytime and anywhere, no queues or cash desks)
Modern and friendly shops. An overall comfortable, fun and pleasant shopping experience.
Global change in how retail and transport are conducted.