European Commission Plan to Eliminate Single-Use PlasticsA huge stand against plastic pollution

Citizens across Europe want to see an end to plastic pollution.

Bottled Up

Plastic bottles are usually made out of polyethylene terephthalate - PET. This material can be recycled, but there are so many empty plastic bottles worldwide that the recycling lines can’t keep up.

July 10, 2017Read more

Natural Packaging

Are you sick and tired of all the different wrappers you bring home from the store? Do you no longer want to pack your lunch into Ziploc bags or worse - paper wrappers that only stick to your sandwich…

June 13, 2017Read more

Stojo Pocket Cup

We can create positive change in our lives... but it might require a few cups of coffee first.

June 12, 2017Read more

Ten Meals, One Plate

Waste ends up in either the garbage can or recycling bin, right?

June 02, 2017Read more

ION Studio

ION Studio customers walk around NYC knowing each haircut they get supports sustainability long after their visit. We wish we could get more than just a new style when we leave our salon. However, it…

May 31, 2017Read more

Recycling isn't everything

Like many people, do you go to bed thinking you are helping solve the problem of plastic waste by recycling? That the plastics you place into the correct container over and over again find a meaningfu…

May 28, 2017Read more

Jihyun Ryou

Up to 88 million tonnes of food, which is 173 kg per person, gets wasted in the EU in one year. Most goods end up in Dutch trash cans, where each person throws away 541 kilos of food per year. The mos…

May 25, 2017Read more

Laser branding

Those who can’t wait to take a bite of their apple often forget about the sticker label, which they almost eat. Sure, suppliers must brand their produce, but the customer probably gets annoyed by this…

May 22, 2017Read more

Shopping Naked

Your goods deserve some breathing room, whether they’re being transported in trucks or sitting on store shelves.

March 22, 2017Read more


New mornings bring new ideas, and a cup of coffee can make your wildest dreams come true. One simple idea led to coffee grounds being processed in a low-waste factory instead of ending up in your bin.

March 21, 2017Read more

Pocket Shopper

Stay up-to-date on grocery shopping with the MIWA app.

March 19, 2017Read more